12 general skills or competencies (Job family competencies) for Marketing Communications Director
Skill definition-Reviewing and examining text to make the content error-free and communicate the correct message to the target audience.
Level 1 Behaviors
(General Familiarity)
Discusses the pros and cons of various proofreading services.
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Level 2 Behaviors
(Light Experience)
Conducts proofreading and correcting any identified errors to ensure accuracy.
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Level 3 Behaviors
(Moderate Experience)
Handles quality proofreading to ensure the final product meets the department's quality standards.
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Level 4 Behaviors
(Extensive Experience)
Interprets complex documents or reports to ensure completeness and adherence to established formats.
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Level 5 Behaviors
(Mastery)
Conceptualizes editing and proofreading of proposal content to produce clear and precise documents.
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Skill definition-Promoting and selling products, services, or ideas to convince our target customers in choosing a specific brand.
Level 1 Behaviors
(General Familiarity)
Lists fundamental advertising technologies and tools.
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Level 2 Behaviors
(Light Experience)
Supports the development of advertising activities to attract current and potential customers.
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Level 3 Behaviors
(Moderate Experience)
Supervises the team in translating messaging strategies into advertising assets.
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Level 4 Behaviors
(Extensive Experience)
Recommends the most appropriate and effective advertising sources based on the business requirements.
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Level 5 Behaviors
(Mastery)
Promotes excellent advertising image to maintain a positive reputation within our industry.
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12 soft skills or competencies (core competencies) for Marketing Communications Director
Skill definition-Managing and prioritizing resources and workloads by creating well-organized plans to attain organizational goals and objectives.
Level 1 Behaviors
(General Familiarity)
Lists commonly used tools in workplace planning and organization.
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Level 2 Behaviors
(Light Experience)
Works with specific tools in prioritizing and allocating resources to ensure task accuracy.
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Level 3 Behaviors
(Moderate Experience)
Prepares schedules to plan, organize, and complete priorities promptly.
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Level 4 Behaviors
(Extensive Experience)
Sets short- and long-term objectives to organize team workload and improve efficiency.
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Level 5 Behaviors
(Mastery)
Leads the development of new techniques and strategies to drive effective planning and organization.
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Skill definition-Ability to plan, execute, and adjust job duties to achieve business goals.
Level 1 Behaviors
(General Familiarity)
Lists tools and applications used for planning job duties.
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Level 2 Behaviors
(Light Experience)
Works with teammates on shared goals to ensure efficiency and productivity.
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Level 3 Behaviors
(Moderate Experience)
Monitors project progress and regularly leads a discussion on operational inefficiencies.
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Level 4 Behaviors
(Extensive Experience)
Leads a team in coordinating internal and external resources effectively.
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Level 5 Behaviors
(Mastery)
Serves as the coordination expert to provide valuable advice as needed to different levels of our business.
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Summary of Marketing Communications Director skills and competencies
There are 0 hard skills for Marketing Communications Director.
12 general skills for Marketing Communications Director, Proofreading, Advertising, Brand Management, etc.
12 soft skills for Marketing Communications Director, Planning and Organizing, Coordination, Project Management, etc.
While the list totals 24 distinct skills, it's important to note that not all are required to be mastered to the same degree. Some skills may only need a basic understanding, whereas others demand a higher level of expertise.
For instance, as a Marketing Communications Director, he or she needs to be an expert in Planning and Organizing, be an expert in Coordination, and be an expert in Project Management.